Local customers are asking questions every day, and modern search engines are designed to highlight the businesses that answer them. Instead of searching “electrician near me,” people now ask: • “How do I know if I need an electrician?”• “What is the
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AI tools don’t guess which businesses to recommend online. They look for content that is clear, factual, well-structured, and trustworthy. They prefer businesses that provide answers—not ads. This is why Answer Authority focuses on answer-based content. When your website explains your services
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In today’s search world, simply adding keywords to your website is no longer enough to get noticed. Google, Bing, and AI tools like ChatGPT now prioritise structured answers—clear, helpful explanations that directly respond to real user questions. People no longer type short
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